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Allan Gregg Portrait
Allan Gregg:
Leading Pollster, Political Analyst, and Social Commentator
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ALLAN
GREGG
Pollsters used to be neither heard nor seen, and in fact, not even known. But then along came Allan Gregg, and never again would pollsters remain silent or faceless. With authority, he has set the standard for the pollster as chronicler of the zeitgeist, as the go-to interpreter of social, political, and business events.
Allan Gregg is currently the Chariman of Decima Research, one of Canada's leading market and opinion research firms. He is also the host of TVO's Allan Gregg in Conversation With and the "Gregg and Company" segment on Studio 2, as well as a regular contributor to The Walrus, and a regular commentator on CBC news. He is a pioneer in integrating consulting, public-opinion research, public affairs and communications. He is the analyst that political leaders, CEOs and the media go to for incisive analysis and commentary on almost any social, political or economic issue.

Whether he's speaking on corporate image and reputation, communications and marketing challenges, or the Canadian mindset, Allan Gregg's presentations are a tour de force of cutting edge research, innovative thinking and original insights. Always provocative and authoritative, he draws important implications for the audience, according to their industry or profession. His presence is what any organization needs to kick off or wrap up a major conference.

What does Allan Gregg talk about?
Market Intelligence and Business Answers
The survival of your business is predicated on your market intelligence. You make crucial business decisions based on what the market is saying about your company, your industry, and your products and services. In the information economy, accurate, timely and relevant market intelligence is indispensable. The question is: where do you find it?

Allan Gregg answers the most urgent questions facing businesses today. As Canada's most respected pollster and market researcher, he routinely helps the CEOs of some of our leading companies turn the impossibly complex into business strategy by interpreting the attitudes and desires of consumers today. The experience is swift, exhilarating and rewarding, and the audience leaves with a mature and informed understanding of the factors that are affecting their industry, profession, or business today.

Every businessperson knows that there is both opportunity and peril hiding within the numbers. Emerge with an action plan for your future by inviting Allan Gregg to share his talent for turning this information into your knowledge.
Effective Government Relations
Does your company, or the membership of your association, have a relationship with government? If so, then they need to hear what Allan Gregg has to say about effective government relations. With more than thirty years of experience advising, consulting with, and selling to governments, Allan has an unsurpassed depth of knowledge in this vital area. Using real case studies, where companies and associations have executed successful strategies, he will give your audience 10 big lessons he has learned over those years on how to identify and develop a relationship with key players, how to craft a message that will resonate with both elected officials and the public and how to mobilize third party constituencies in aid of your goals.

What's Happening in Ottawa and its Implications for your Business
What happens in the nation's capital governs to a large degree how businesses and entire industries are run—and how they can be run. In this informative speech, Allan Gregg gives audiences the latest on the political goings-on in Ottawa, and then applies this, in a customized presentation, to your specific business and industry. By tracking shifts in policy that will directly affect the members of your audience, and by directing them toward current or proposed legislation or policy that can be leveraged to their advantage, Gregg provides the kind of information that can be put to use right away.
The CEO Interview
A great way to tell your company story is to give your CEO a chance to share his or her ideas with the audience in a relaxed, informal, and interactive setting. There's no better way to do this than an on-stage interview conducted by Allan Gregg. Known as one of the most insightful and professional interviewers in Canada, Gregg has a unique ability to draw out key elements in a personal or corporate story, while all the while making sure that the interviewee stays front and centre.
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