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The 12th Floor: Meet Amy from the Toronto Office
Exclusives | August 11, 2016

The 12th Floor: Meet Amy from the Toronto Office

In The 12th Floor series, Lavin’s Spencer Gordon interviews the many amazing people who make up the team here at our head office in Toronto, Canada. The Lavin Agency relies on its creative, intelligent, and passionate staff to represent its roster of world-changing speakers. Here you’ll get a chance to meet the professionals who work behind the scenes to guarantee that you find the perfect guest for your unique event, and that it goes smoothly—from initial inquiry to standing ovation.

Our eighth post in the series features Event Coordinator Amy LaPrairie. Hello, Amy!

What’s your role here at the Agency? And how do you describe your job to others? 

My role here at the Lavin agency is Event Coodinator—my colleagues and I are like the Invisibles ... we work behind the scenes and email and phone call furiously to make sure every step of a speaker’s event is taken care of; oftentimes, this is from the minute the speaker leaves their front door, to getting in and out of the event—as well as getting them home safe and sound.

What’s your favourite part about the job?

My favourite part about the job is having the opportunity to work with really inspiring people.  People who are change-makers, thought-provokers, innovators—people who are talking about real, relevant stuff. The knowledge that they offer can have ripple effects in people’s lives and ultimately make the world a better place. And though I am a small cog in the wheel, I am still a part of a wheel that helps to make the world a smarter place.



What’s the most challenging part about your job?


The most challenging part of my job is coaxing those hard-to-reach busy people to get back to me. I use humour and personality in my correspondence to win even the busiest professionals over.

Tell us a little bit about yourself. How did you come to work here? What were you doing before?

My previous experience has always been in the realm of assisting high profile individuals. I was a personal assistant to a CEO before this and I also used to work on privately owned mega-yachts in the Caribbean and France. I would look after organizing and orchestrating the most lavish and posh vacations for celebrities and wealthy business people, including their families … and nannies, too. 

Do any of our speakers speak on topics close to your interests, passions, commitments, and so forth in particular?

I really respect Michael Landsberg, who boldly and openly talks about anxiety and depression and his personal struggle—an especially tough topic in the macho sports world. It’s an issue close to my heart, and I think that work is some of the most important a person can do. Lifting the stigma and creating space for people to talk openly about their feelings instead of holding them in out of fear. He talks to adults and kids alike. It’s not easy being out there on a limb, but he does it well and I applaud him for it.

Any highlights of your time here that you’d like to share?

A highlight would be when I make friendly connections with speakers via email and then finally meet them in person. We have speakers drop by and I really enjoy the open atmosphere here at the Toronto office.

What are some great lessons you’ve learned through booking hotel and travel arrangements?

Always triple check the booking!

If you could describe a perfectly arranged event, it would be …

When all necessary communication has been had prior to the event day and everyone is calm cool and relaxed. This equates to smooth sailing for both the client and the speaker!

That concludes our eighth12th Floor interview! To begin your search for the perfect keynote speaker for your next event, workshop, or conference, get familiar with Lavin’s philosophy through our FAQ section, search our roster by idea—where you can search for science speakerssports speakersbusiness speakersTED speakers, and many more—or scan through a list of the newest names on our roster. 
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