Susan Cain's Quiet Is Fast Company's #1 Business Book of the Year
As Cain tells Fast Company, “any time people come together in a meeting, we’re not necessarily getting the best ideas, we’re just getting the ideas of the best talkers.” Adhering to this tradition means that we are missing out on some truly amazing contributions from the world's introverts, because we have come to value extroversion as desired behavior. Her breakthrough ideas on human characteristics have lead to a best selling book, over three million views to her TED Talk, and the stamp of approval from software mogul Bill Gates. Cain's ideas are applicable to businesses looking to embrace new potential and find the best ways of bringing out their employees' inner talent. She also helps introverts themselves not only accept their characteristics—but be proud of them.