Build Better Leadership With Social Media: Alex Samuel in The WSJ
Here are Samuel's 6 ways to enhance your leadership through social media:
1) Create a Leadership Dashboard: Mine the web not only for posts related to improving your company's brand, but also its internal leadership. Samuel suggests checking out the newest books and research on effective leadership models, and then "setting aside 15 to 30 minutes a day to read the articles that speak to you, or make this your end-of-day reading for the homeward commute."
2) Stay Focused: "Mind-mapping tools like those at MindMeister.com can help you get organized by making a diagram of your priorities for the year or quarter," she suggests. Once you have your goals mapped out, she advises utilizing a tool like Basecamp, which will keep you updated on who is getting their work done, and at what rate. This can help you more effectively delegate tasks and focus the efforts of your staff.
3) Change Channels: It can sometimes be "difficult to spot the urgent emails amid the accumulating CCs, FYIs and LOLs," Samuel notes. If sifting through your inbox is more of a time-waster than a seamless communication engine, try using Twitter direct messages as your main contact point. It forces you and the respondent to keep the messages brief and to-the-point (thanks to Twitter's 140 character limit) and will give you a way to filter your urgent and not-so-urgent emails.
4) Join a CEO-cial Network: Filter your social media contact lists out and create a list or category for about 15 of your key colleagues. Separate them from the rest of your friends or followers so you can access these people quickly.
5) Build a Golf Course: "Find or build a social-media space that is purely relaxing and restorative—something you can enjoy in that miraculous five-minute gap between meetings," Samuel writes.
6) Amplify Your Voice: Being a charismatic leader online can often be achieved simply by re-purposing what you are already doing offline. "If you're constantly sending 'read this!' emails to your inner circle or staff, start tweeting those links instead; whenever you give a speech, get it recorded and posted to YouTube; set up an internal blog where you post excerpts from the "job well done" emails you send throughout the week," suggests Samuel.