Don't Outsource Your Voice: Shane Gibson Tweets His Top 10 Social Media Don'ts
Here is an example of Gibson’s bottom-line social media strategies: his Top Ten Social Media Don’ts, delivered today, fittingly, as a series of ten tweets on Twitter:
Top 10 social media don’ts:
#1) Outsourcing your voice and brand.
#2) Using your Linkedin profile as a static online resume only.
#3) Neglecting to use social media monitoring tools like Google Alerts, Twitter Search and Facebook search.
#4) Getting in heated arguments and debates online with peers, enemies, customers, your children, your Mom etc.
#5) Locking all your social ID’s to max privacy — it’s like going to a social event with a bag on your head.
#6) Depending on sites like Linkedin, Facebook etc. and not building your own list (email, numbers etc.)
#7) Using someone else’s content, ideas etc. or fabricating achievements —people will know and it will ruin you.
#8) Deleting a mistake, error or angry customer comment. It will make it worse.
#9) Doing embarrassing crazy things. Everyone has a smartphone with video and a camera. It WILL be published.
#10) Send generic, mass messages to your social networks. People will opt-out or mute you with one click.
Read more about social media speaker Shane Gibson