Taking The Leap: Retail Speaker Douglas Stephens On Going First & Winning [VIDEO]
One of the biggest changes that he describes in the advent of the "third shelf." As he writes on his Retail Prophet website (the hub of his successful retail consulting firm), the third shelf is "the precise place, moment or opportunity, outside of the store or the home, where the consumer can consider, interact with or even buy your products." Augmented reality videos and interactive menus in train stations are but two examples of how retailers are moving away from the traditional destination mentality, and beginning to interact with potential customers in new environments.
It's this type of forward thinking that makes Stephens' keynotes so in-demand with today's top companies. He uses in-depth analysis of current trends to forecast what will be popular in the future—so that your company can jump on board before your competitors. "There is a strong correlation, a growing correlation, between the brands that are going first and the brands that are winning," says Stephens. "They're winning because they're experimenting."