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<em>The Startup Playbook</em>: 5 Innovation Tips From New Speaker David S. Kidder
New Speakers | April 10, 2013

The Startup Playbook: 5 Innovation Tips From New Speaker David S. Kidder

You've probably seen dozens of books claiming they can teach you how to launch a new venture and steer it to success. The Startup Playbook, by our new innovation speaker David S. Kidder, is nothing like any of those. And we mean that in the best way possible! Yes, it is geared toward breaking down the secrets to successful innovation-driven growth. Where it differs, however, is in its approach. Rather than claiming to possess a "recipe for success", Kidder acts as a curator and synthesizes the hard-hitting experiences of some of the world's most influential entrepreneurs. It's instructive and horizontally structured—giving readers a broad array of insight into how some of the biggest players out there launched and commercialized their own successful startups. And, how you can follow in their footsteps.

Drawing from the insights gleaned from interviewing over 40 entrepreneurs, the two-time New York Times bestselling author discovered 5 commonalities woven throughout their advice. He found that the entrepreneurial drive within these people was innate, they were focused on a big picture problem or need when they started their companies, they were incrementally and measurably better than their competition, they built monopolies, and they wanted to provide "painkillers not vitamins" to chronic problems. On stage, he unpacks his findings in detail. Profiling some of the world's top entrepreneurs, he shows his audiences that no matter the industry, scale, or type of a company, innovation-driven growth is attainable.

From for-profit to non-profit, tech to finance, hosiery to Zip Cars—Kidder's worked with them all, and then some. Thanks to its widely applicable content and flexible applications, The Startup Playbook was ranked as the most influential book of 2012 by General Electric CEO Jeff Immelt in G.E.'s 2012 Annual Shareholder Letter. The co-founder and CEO of Bionic, as well as the entrepreneur behind several other startups, Kidder has the first hand experience to perfectly compliment his research. Combining the lessons of successful entrepreneurs and CEOs with his own business history, Kidder presents a unique and extremely practical guide to surviving and thriving in today's economy.
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