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<em>Dollars & Sex</em>: Marina Adshade's <em>National Post</em> Cover Story
Economics | February 11, 2013

Dollars & Sex: Marina Adshade's National Post Cover Story

What does money and economics have to do with love and romance? It's a question Marina Adshade gets asked all the time—and one she answers in her recent cover story in The National Post. At first, it's hard to wrap your head around the idea that matters of the heart can be most effectively evaluated from a pragmatic approach. As Adshade tells The Post, people tend to be baffled by the idea that we make a lot of our relationship decisions based on money. However, she adds that if "you give people 30 seconds to think about it...they almost always come back with something that hits the nail right on the head." When you think about how many cost-benefit decisions we make every day—whether to pay for a wedding or pay for school, for example—it's easy to see how an economical approach to love isn't as cold as you might originally think.

Adshade is the author of the forthcoming book Dollars and Sex: How Economics Influences Sex and Love. She also publishes a blog by the same name and currently teaches at the Vancouver School of Economics at the University of British Columbia. Her intriguing insights on human sexuality have been wildly popular both in the classroom, online, and now on the cover of The National Post. Although we may not fully understand the complexities of falling in love, Adshade offers us a unique approach to understanding human relationships. In the article, and in her keynotes, she explains how important economic factors are to the many of the complex decisions we make in relationships. There's certainly a lot of emotion behind human courtship, but as Adshade proves, market forces are a major player in our love lives, too.
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