The New York Times Shows Some Love to Dollars & Sex by Marina Adshade
While emotions still play a major role in choosing a partner, economic forces cannot—and should not—be ignored. It's not as if supply and demand rules are the only governing forces that determine the future of your love life, the article explains. However, the social norms that dictate courtship rituals are often shaped by the cost-benefit analysis model typically used in economics. Adshade's research also applies to less traditional forms of courtship such as the recently emerging "hookup culture" and online dating. Once more it comes down to supply and demand, people tend to choose partners more like themselves when they meet online because there is greater access to potential partners, Adshade explains in Maclean's. Offline, the dating pool is much smaller than online. This caused people to pick mates who may not have that much in common with them—until the Internet increased the size of that dating pool ten-fold, that is.
In her keynotes, Adshade expands on the ideas she writes about in her book. She also teaches these ideas to eager students at the Vancouver School of Economics at the University of British Columbia and on her blog. Economics has more to do with our daily lives than we may think. And, as Adshade explains, the more you understand how money impacts your dating life—the better you can combat the shortfalls in your relationships and understand the trends that guide modern courtship.