Still Ahead of the Curve: Margaret Atwood Writes an eBook Serial
She is also taking a similar approach with The Happy Zombie Sunrise Home: a collaborative venture released on the interactive story sharing application Wattpad, chapter by chapter. Set in Toronto, the story follows the lives of survivors in a cannibalistic world, and Atwood welcomes feedback from readers and other writers alike. This type of publication model—short snippets of content being released over time—is indicative of the way that readers' now consume content in different ways than before. The mobile phone, as Atwood mentions in the video, is becoming larger both in size and storage capacity to accommodate the consumer's desire to read on a more portable everyday device. Allen Lau CEO of Wattpad notes that Atwood is an ideal fit for this new storytelling method because she, "understands the new patterns of engagement that are happening around serially published stories...[and that] the chapter-by-chapter model is something that is helping many writers connect with readers."
Proving time and again that she is a master at anticipating trends, the literary legend is never content to rest on her past successes. Despite having a laundry list of accomplishments, international acclaim and respect, the gifted storyteller will keep you on your toes—both in print, in person and in the digital space.