Listening Is The Key To Success: Innovation Speaker Douglas Merrill [VIDEO]
“Companies shouldn't innovate simply to make change,” he argues. Rather, “companies should innovate in order to win. To win new markets, to win new customers, to beat your competition.”
Instead of building new products without consulting your customer, Merrill, now the CEO and Co-Founder of ZestCash.com, says you should be seeking out ways to meet their unique needs. When you listen to what the customer is asking for, you can create a product that is truly useful. And sometimes, you can even beat out the competition by filling a need that no one else has thought of yet. In Merrill's talks, he presents forward-thinking perspectives on business strategy and seamlessly targets his keynotes to his audience—providing concreate ways to help your company innovate, listen, and win.