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How Microsoft Lost Its Mojo: Kurt Eichenwald in <em>Vanity Fair</em>
Business Strategy | July 16, 2012

How Microsoft Lost Its Mojo: Kurt Eichenwald in Vanity Fair

In the August issue of Vanity Fair, Lavin speaker Kurt Eichenwald reveals the crippling bureaucracy that has stifled Microsoft's innovation for years—from internal HR policies that pitted workers against each other, to the company-wide refusal to take business risks that, in hindsight, may have changed the history of technology forever. Eichenwald rigorously researched the piece to offer a real-life example of why companies must continually take risks in order to succeed in today's ever-shifting marketplace. Here's a brief recap of the article from Vanity Fair's blog:

Analyzing one of American corporate history’s greatest mysteries—the lost decade of Microsoft—two-time George Polk Award winner (and V.F.’s newest contributing editor) Kurt Eichenwald traces the “astonishingly foolish management decisions” at the company that “could serve as a business-school case study on the pitfalls of success.” Relying on dozens of interviews and internal corporate records—including e-mails between executives at the company’s highest ranks—Eichenwald offers an unprecedented view of life inside Microsoft during the reign of its current chief executive, Steve Ballmer, in the August issue. Today, a single Apple product—the iPhone—generates more revenue than all of Microsoft’s wares combined.
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