Jack Bensimon: Consumers Ready To Spend More This Holiday Season
His Consumerology reports provide comprehensive and meaningful profiles of national consumer behaviour. He has helped numerous big-name companies drive their businesses to success using the valuable consumer insights and trend forecasting he provides in the reports he publishes and the keynotes he delivers. As co-founder of Bensimon Byrne, he and his team have been responsible for some of the country's most well-known advertising campaigns including Molson Canadian's 'I Am Canadian' ads, President's Choice's commercials featuring Galen Weston, and Scotiabank's 'You're Richer Than You Think' slogan. Not only that, but Bensimon Byrne has been awarded more Cassies (awarded for proven advertising effectiveness) than any other Canadian agency. Drawing from his work in the field of retail, Bensimon helps to pinpoint what to expect in everything from consumer behavior and financial expectations to attitudes on national issues.