Internet speaker Virginia Heffernan Says Amazon is Now an Online Content Producer
Amazon's "Election Heat Map," she notes, creates connections between the ideological content of online purchases made and presidential candidate preferences. It even goes as far as organizing the data by state. It's not necessarily a barometer to gauge the number of Obama supporters versus Romney advocates, nor is the categorization process completely unflawed. The important part about the infographic, Heffernan says, is that it exists at all.
Amazon, specifically, has shifted its focus to become not only a business, but also a cultural tool to stimulate discussion and inform its readers—an adaptation that Heffernan, a renowned Internet speaker, believes puts the company right on trend in terms of what the Net should provide to users.