Fast Fashion: Elizabeth Cline On The High Price Of Cheap Clothes
Recently, the author stopped by NPR to talk about how our relationship with clothes has changed, and, why there has recently been a movement toward ethical fashion. Since 1991, our consumption of clothing has doubled, she explains. The typical American now buys an average of 68 garments and 7 pairs of shoes per year. And that's only the average. Cline, for example, says she "got to a point where [she] owned 350 pieces of clothing." The price of garments today is extremely affordable, and, with that, we buy more and have less of an attachment to what we do buy.
The ability to manufacture so many garments so cheaply was helped along by the introduction of NAFTA in 1994. In the 1950s and 1960s almost all clothing was made domestically; in 1990, that number was cut in half. Today, only about 2 percent of our clothes are manufactured on American soil. "That's what they've been doing for the last 20 years," Cline says of fashion retailers, "is just going around the world and finding cheaper and cheaper places to produce." And now, with labor costs in China on the rise, these brands have sought out lower costs elsewhere—leading to a whole new string of problems. "It's too big of a tragedy for the brands to bounce back this time," Cline says of the recent factory collapse in Bangledesh. Consumers are starting to pay attention to the problems associated with cheap fashion. And, in her book and her speeches, Cline shows us how to stay fashionable—and, keep a clean conscious in so doing.