How Dollars And Sex Explains Consumer Behavior: Marina Adshade on BNN
Adshade, who is a professor at the University of British Columbia's Vancouver School of Economics, has come up with intriguing economic explanations for our romantic behaviors. These findings aren't just beneficial for those trying to get a handle on their love lives, either. As Adshade showed, Johnson & Johnsons' Women's Health Division saw marked improvement in sales during the 2008 recession—an indicator that the market for libido-enhancing products may be recession-proof. Or, at least, that the relationship between sex and economic downturn can have a marked impact on the consumer market. In her talks—which are both informative and fun—Adshade answers some of our most pressing questions about love and lust. And, she shows us how those answers can impact our lives in ways we never imagined.