The Cheap Energy Era Is Coming To An End: Jeff Rubin, In A New Keynote
Rubin also noted that the U.S. Department of Energy predicts the nation may become self-sufficient in oil production within 20 years. Many people herald this prediction as a solution to our reliance on foreign oil. Rubin argues that where we get our oil isn't the real issue, however. Energy independence won't necessarily help lower skyrocking oil prices. "The problem is not where the oil comes from; the problem is what the oil costs," he said in his talk. And, so long as "oil remains the lubricant of the world economy," Rubin argues that economic growth can not continue at the rates we are seeing today.
The news isn't all bad, though. High oil prices means that the manufacturing and agriculture industries could enjoy a renaissance in North America, Rubin says. "Tomorrow’s economy [may] resemble a lot more the economy of 30 or 40 years ago than the global economy [of today]," he adds, as globalized production chains rely heavily on cheap transport costs. He recently expanded on this shift in an exclusive interview he gave with Lavin (check out the video here). Further, as he and David Suzuki have been promoting on their cross-coutry lecture series, being forced to cut back on oil dependance could lead us in greener and more sustainable directions. Author of The End of Growth and Why Your World is About To Get a Whole Lot Smaller, Rubin is a prominent voice on the energy sector, and how the changing industry will affect the economy and the environment.