Andrew Bailey: Social Capital Is Crucial To Effective Digital Marketing [VIDEO]
These ubiquitous platforms exist to allow companies and consumers to interact in a way like never before, he says. However, the technology that allows us to do that is not what's important. What matters, he notes in the keynote presentation, is social capital and not technical capital. The ability to communicate with your customers (and them with you), and their ability to share ideas and interact with other customers, is changing the face of marketing. Social media and mobile technology allows for instant two-way communication—something Bailey teaches audiences to capitalize on in his keynotes. He has worked with big name companies like Visa, P&G, HP, Mars, Campbell’s, and BlackBerry where he has applied his insight on consumer behavior to help these companies grow and innovate.