David Suzuki And Jeff Rubin: "We Need A New Economic Paradigm"
"Many people, from world leaders to economists to environmentalists, realize that the endless-growth model no longer makes sense," Suzuki writes, "[Rubin and I] both know that people can't keep burning through finite resources faster than the Earth's ability to replenish them without suffering consequences." This calls for, he argues, a new type of economic system where we no longer rely on the Gross Domestic Product to gauge the success and health of the country's economy and environment. Since he himself is not an economist, as he points out in the post, working with Rubin is a perfect match. The two explain why speeding through our resources with no plan for how we will continue to generate revenue and support our country once these resources run out—or become too expensive for mass consumption—is a model that needs to be drastically altered. He also says that there needs to be more of a focus on the health and well-being of the people in the country, rather than just the goods and services they produce and consume.
Both Rubin and Suzuki are gifted orators and well-known and respected in their fields of study. Rubin is a trusted voice on the future of oil and energy and how they relate to the global economic outlook, and his book Why Your World is About To Get a Whole Lot Smaller was critically hailed as a must-read for those interested in understanding the future of every industry. He presents a compelling case for the need to rework our current economic models and, in his speeches with Suzuki, why the environment and the economy are intertwined. Suzuki, on the other hand, focuses on the science of the environment in his speeches and on his popular show, The Nature of Things. He recently joined forces with Rubin because he says that their two disciplines overlap, and they both "agree on where Canada and the world need to be headed."