Three Views on the Visionary Career of Steve Jobs
Of the literally thousands of stories written about Steve Jobs over the years, few have garnered as much attention as Lev Grossman's major TIME magazine cover story, "How Apple Does It." Written a few years ago, the piece caught Apple at a time of growth, showing just how far it was going to go. During the interview, Jobs himself nailed the reason Apple didn't operate like the rest of the tech pack. While telling Grossman about how manufacturing folks and engineers would always tell him things were impossible, Jobs says, “when we took it to the engineers, they said, 'Oh.' And they came up with 38 reasons. And I said, 'No, no, we're doing this.' And they said, 'Well, why?' And I said, 'Because I'm the CEO, and I think it can be done.' And so they kind of begrudgingly did it. But then it was a big hit.”
And, if you're into longer reads, pick up Alan Deutschman's riveting Jobs bio, The Second Coming of Steve Jobs, which Publishers Weekly called, "A revealing, balanced portrait...Deutschman gets closer to Jobs's inner self than any previous attempt."
Read more about speakers Dan Lyons, Lev Grossman, and Alan Deutschman.