Dan Lyons: Startup Culture Isn't For Everyone
While there are certainly many people capable of starting a company based on a good idea that is beneficial and will generate profit, Lyons says there are too many people with no experience and a "lousy" idea trying to make it big. As someone who has written extensively about the innovative products that came out of Apple's labs, and the visionary former head of the company, Steve Jobs, it's fair to say that Lyons has a good idea about what it takes to make it in the entrepreneurial world. He argues that there are a lot of people trying to start their own companies with the mentality that they can get rich quickly, instead of spending their time devoted to something that can last and be beneficial to society. The ReadWrite Editor-in-Chief says he hopes that this massive string of failures will show people "that easy money isn't the solution - it's part of the problem," and that "being an employee at a good company adds value too."
Lyons has been a tech writer for over 25 years, working at both Forbes and Newsweek before moving on to ReadWrite. He's also the author of Options: The Secret Life of Steve Jobs, a satire about Silicon Valley that draws on themes from his popular blog, The Secret Diary of Steve Jobs. In his entertaining talks, Lyons uses Apple's successes (and failures) to explain how to win—and fail—at business. He uses his years of experience coupled with his sharp wit to share his knowledge about business, the tech industry and social media.