Better Business Strategy Starts In The Classroom: Roger Martin [VIDEO]
While it's important for schools to stay on the cutting edge and think one step ahead of industry, there are some institutions that are still embracing out-dated models. "What the business school hasn't done," Martin says at the NASDAQ OMX Marketsite (embedded above), "is abandon a slavish adherence to shareholder value maximization." While he admits this is important in terms of modeling equations and understanding trends, it presents a very narrow view of business strategy. And, it should not be the core principle that all other lessons stem from. In his time at Rotman, and his other business ventures, Martin has developed a keen sense of how to stay ahead of the curve. His forward-thinking approach to learning has helped to redefine the face of business education. And, in his customizable keynotes, he shows audiences how to effectively prepare for the future—both in the classroom and in the boardroom.