More Than Just Shoes: Blake Mycoskie and TOMS Expand Their Vision
One of America’s most exciting entrepreneurs, Blake Mycoskie revolutionized the way corporations gives back when he founded TOMS in 2006, with his famous promise to give one pair of shoes to a child in need for every pair sold. With over 1,000,000 pairs of shoes given away, Mycoskie’s One For One model has definitively changed how consumers think about their purchases and the positive social impact they can make. Now, TOMS is branching out their vision—literally.
Today, TOMS announced, via a much-anticipated tweet, that they are going to sell eyewear. The focus on sight is the first step in taking TOMS from a footwear company to simply a One For One company. Sales of TOMS eyewear will continue to directly impact and address the endemic poverty found in so many places around the globe. Eyewear was chosen as the logical next step because sight is such a fundamental need.
Something as simple as having better vision really can lift people out of poverty, help with education, and ultimately, save lives. While Mycoskie's shoe vision worked through a simple one pair sold equals one pair given model, the eyewear plan is broader: one pair of glasses sold means one person in need gets to see—whether that means glasses or eye surgery. This major announcement is yet another innovative move toward redefining corporate responsibility from charismatic and inspiring TOMS visionary, Blake Mycoskie. In his keynotes, he shows us why companies must include doing good socially into their broader plans to do well financially. These activities aren’t mutually exclusive, Mycoskie reminds us. Just look at TOMS.
Read more about social entrepreneur Blake Mycoskie