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Blake Mycoskie Keeps Giving: Half of His Books' Proceeds Will Fund New Ideas
Social Entrepreneurs | September 19, 2011

Blake Mycoskie Keeps Giving: Half of His Books' Proceeds Will Fund New Ideas

According to The Huffington Post, Blake Mycoskie's new book, Start Something That Matters, is perfect for the disillusioned cubicle jockey looking for something meaningful. It's easy to see why. The first book by the founder of TOMS serves up inspiring tales of success from both the non-profit and for-profit sectors (including case studies from method and charity:water), while folding in everything Mycoskie’s learned from developing his One-for-One giving model. In the article, Mycoskie announces that half of the proceeds from the book—which hit #1 on Amazon the week it was released—will go into a fund providing grants to entrepreneurs with brilliant and significant projects of their own.
The book, three years in the making, also comes at a perfect time for a wide-spanning audience. “On one level,” Mycoskie says, “you have the kind of young person just out of college who's an entrepreneur and excited about this book. And on another level, in this time and economy, people are also just looking for positive stories. They want to be inspired in general.”

Blake Mycoskie is the Founder of TOMS. Upon learning that most children in developing countries grow up barefoot, he created TOMS Shoes with a simple promise: to give a pair of new shoes to children in need with every pair sold. The One for One business model—which now also incorporates eyewear—harnesses the power of consumers for good and has become the hallmark of social enterprise, now taught in universities around the world
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