“Big Data Had More to Offer”: FiveThirtyEight Profiles Christian Rudder of OKCupid
Elsewhere, the story reveals the trajectory of OKCupid, from its founding early in the millennium, through its struggles to stay afloat, to the breakthrough moment when, just months from running out of money, Rudder revitalized the site by launching the OKTrends blog, which, in a prescient move, used stats from the site to give us a look into human behavior, and which provided “raw, shareable content before Buzzfeed or Upworthy had figured out the social web.” The post was a hit, drawing over a million views to date. The fortunes of OKCupid quickly turned around. “Rudder and OKTrends showed that Big Data had more to offer,” FiveThirtyEight writes. “With every decision we make online we leave a trace about our intentions, conscious or otherwise. When all those traces are gathered together into one central space, they form a reservoir of knowledge about who we are.”
Rounding out the profile is a look at Rudder's unconventional life so far: he also plays guitar in beloved indie band Bishop Allen, and, improbably, starred in the seminal mumblecore movie Funny Ha Ha. But it's his work with data that dominates: “In the age of Big Data, the empirical has deciphered the intimate. And Rudder’s the one holding the cipher.”
To book Christian Rudder as a speaker for your next event, contact The Lavin Agency.