Ben Rattray at TedxManila: "Focus On One Thing and Crush It."
After a few years of experimenting with the website's features, Rattray realized that less is more—and bringing people together, no matter what the cause, was a positive way to make change. “It's not about changing policies. It's about changing culture and changing behavior,” Rattray told the conference attendees. “One of the biggest, certainly around the world, impediments to social change is the sense of hopelessness which is corrosive to democracy.” It's about people power, he says. The website gives people a voice and the ability to connect with others who share their concerns and their passions so that they can achieve their goals.
As one of Time's 100 Most Influential People, Rattray has turned his website into a social good hub that has attracted over 10 million visitors and tackled over 93,000 causes in the 5 years since its creation. In his numerous media appearances and popular keynotes Rattray shares concrete solutions for leveraging the power of the digital sphere to make positive changes across the globe.