Questions About Booking a
LAVIN Keynote Speaker?
1 800 265 4870
The Lavin Blog
Behavioural Scientist Nina Mažar Is Coming to TEDxToronto This October
Marketing | September 24, 2015

Behavioural Scientist Nina Mažar Is Coming to TEDxToronto This October

In this preview for October’s TEDxToronto conference—titled “Thresholds”—behavioural scientist Nina Mažar recounts her journey to success, from struggling student in Germany to one of “40 Most Outstanding B-School Profs Under 40” (Poets & Quants). She relates the crucial moment when she realized she “could take [her] work outside the laboratory, and contribute to shaping individual and societal wellbeing.”

As Associate Professor of Marketing, as well as a behavioural scientist, Mažar is able to speak to finances and ethics with dual authority, focusing on the intersection between money and morality. “My field mixes the study of marketing, psychology, and economics,” she says in the clip. “I’m a scientist who gets to actually vote change in our society by coming up with simple redesigns of the little things that help us stay more true to ourselves.”

Mažar also appears in the documentary (Dis)Honesty: The Truth about Lies (2015), featuring fellow behavioural scientist Dan Ariely, for her invaluable insights into decision-making and ethics. (And she actually co-wrote the paper that inspired the film way back in 2006, published by the American Marketing Associationread it here).

In her talks, Nina Mažar offers ground-breaking insights into ways in which smart leaders, organizations, and policymakers can nudge a more ethical culture. She also presents a series of interventions for helping consumers make smarter money decisions to improve their savings, investments, consumption experiences, and happiness. To book Nina Mažar as the keynote speaker for your next event, contact The Lavin Agency speakers bureau.
Sign up for our e-newsletter * Required
First Name *
Last Name *
Email *
I'm Interested In *