Behavioural Scientist Nina MaÅ¾ar Is Coming to TEDxToronto This October
As Associate Professor of Marketing, as well as a behavioural scientist, MaÅ¾ar is able to speak to finances and ethics with dual authority, focusing on the intersection between money and morality. “My field mixes the study of marketing, psychology, and economics,” she says in the clip. “I’m a scientist who gets to actually vote change in our society by coming up with simple redesigns of the little things that help us stay more true to ourselves.”
MaÅ¾ar also appears in the documentary (Dis)Honesty: The Truth about Lies (2015), featuring fellow behavioural scientist Dan Ariely, for her invaluable insights into decision-making and ethics. (And she actually co-wrote the paper that inspired the film way back in 2006, published by the American Marketing Association—read it here).
In her talks, Nina MaÅ¾ar offers ground-breaking insights into ways in which smart leaders, organizations, and policymakers can nudge a more ethical culture. She also presents a series of interventions for helping consumers make smarter money decisions to improve their savings, investments, consumption experiences, and happiness. To book Nina MaÅ¾ar as the keynote speaker for your next event, contact The Lavin Agency speakers bureau.