Arkadi Kuhlmann Shifts to Culture-Driven Leadership in Rock then Roll
Where Kuhlmann's debut book, The Orange Code, told the story of ING Direct's staggering success, Rock then Roll provides a roadmap to the new culture-driven business world. How can you exploit the power of disruptive ideas? What are the true catalysts for creating leaders from within? How can you create—and most importantly, maintain—a unique business culture that attracts both customers and talent alike? Drawing from his experiences at ING Direct, Kuhlmann's message can help business people of all experience levels—from CEO's to start-up entrepreneurs—create their own culture to drive leadership, increase employee satisfaction and achieve business success.