Amber Mac on Cities and Social Media
Amber highlights three pillars for those engaging in social media in a city-building context—so, everyone from concerned citizen groups looking to spread work on a cause to city staff themselves seeking to inform the public and engage on civic issues:
Practice social good: With influence comes responsibility. If you've build up an online community, no matter how big or small, try to give back to that community and to others.
Triple your traction: Choose a minimum of three different social media platforms and commit to engaging on a long-term basis.
Nurture your website: Push all of your social media traffic back to your own website. It's the only "place" you truly own online.
Amber Mac is a consultant, TV host, author and journalist who has championed, chronicled and even helped to enable the gargantuan growth of social media as a force for improving business and community. She's often the barometer of the shifting tech landscape, whether it's hardware, software, or even which cities are emerging hotspots of innovation. The enthusiastic and authoritative speaker has a newly minted talk covering the mobile future, one where PCs go the way of the dinosaur, and winners and losers on the business battlefield will be decided by who is better armed for the new by-the-seconnd marketing and customer interaction reality.