Amber MacArthur: Make Better Use Of Your Facebook Data [VIDEO]
The app compiles all of your data from Facebook and lets you ask questions about that data. As MacArthur explains, "all of a sudden [companies] have a really quick sense of what content they're posting and how successful that content has been." It provides users with a data-heavy report that allows them to strategically monitor their social media efforts. She predicts that tools like Gabi will become even more popular in the future as they provide context to the vast quantity of data available to social media users.
Always one step ahead, MacArthur's keynotes help her clients learn not only how to compete in the online world—but how to win. She is a regular blogger for Fast Company and is the author of Power Friending. She is an advocate for relentless adaptation and the need to revamp and reinvent your corporate strategies to remain competitive in the digital era. Accessible and current, MacArthur shares the most popular trends with her audiences and helps them predict what will be popular in the future to stay one step ahead of their competition.