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Amber Mac: Does Technology Make It Easier, Or Harder To Lead?
Leadership | November 20, 2012

Amber Mac: Does Technology Make It Easier, Or Harder To Lead?

In a recent edition of Fast Company's "Generation Flux" series, Amber MacArthur chatted with fellow technology leaders and Fast Company readers alike to discuss technology's impact on business leadership. When faced with the question of whether digital technology has made it easier or harder to lead, MacArthur argued that while the positives outweigh the negatives, digital technology has leveled the playing field—making it even more important to stay ahead of the game. "Technology, especially within the digital realm, makes it easy for an entrepreneur to promote her professional experience AND her professional personality," writes Amber, adding: "In a business world increasingly dependent on connections, such outreach is critical." While digital technology has democratized business connections, this inevitably has led to hyper-competition, and an ever-growing need to be one step ahead of your rivals. "Because technology makes it easy for 24-7 connectivity," says MacArthur, "leaders face endless competition. If you sleep too long, the game may change."

MacArthur is one of the world's most trusted voices on digital communication, technology, and business leadership in the digital age. In her talks, the Fast Company writer and television personality argues that today's leading companies need to adopt an organizational mantra of relentless adaptation, stressing nimble strategies over the stiff corporate structures of the past. Today's innovators are the ones who can best adapt to changing technologies, and she helps companies in any industry stay at the cutting edge of the digital revolution.
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