Alexandra Samuel: Social Media in Three Hours a Week
Three hours a week, she tells her audiences, is all that's needed to sustain a social media presence. You can't expect to build a loyal base of returning customers without a solid social media strategy, but many companies simply don't have the time. Planning, understanding your market and what motivates it, and being able to measure success are all things Samuel conveys in keynotes that will help you grow your online presence. After hearing from her, absorbing her tips and outlook, you should be able to implement your strategy with just literally three hours a week. Alexandra Samuel currently heads up the Social + Interactive Media Centre at Emily Carr University, in Vancouver, and blogs at Oprah.com and the Harvard Business Review.
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